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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Apple is expected to hold a product event on September 9, 2026, focused on its next iPhone lineup, Apple Watch updates, and new AirPods. The information available before the event is based on reports and supply-chain claims. Apple has not confirmed the products or specifications.
The most closely watched possibility is Apple’s first foldable iPhone. Reports refer to it as the iPhone Ultra, though the final name remains unknown. The device is expected to use a book-style design, with an approximately 5.5-inch outer OLED display and a larger 7.8-inch inner OLED display.
This format would place the device between a conventional smartphone and a small tablet. It could make reading, video viewing, document work, and side-by-side apps more practical on one device. It also creates a technical challenge. Foldable displays, hinges, battery placement, and software layouts must work reliably across thousands of opening and closing cycles.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Reports suggest Apple may use a liquid-metal hinge and an optical adhesive layer intended to reduce the appearance of crease damage over time. A fully crease-free folding display has not yet become standard across the industry. The question is not only whether the crease is visible on launch day. It is whether the display looks and works consistently after long-term use.
The reported foldable model may measure about 4.5mm when open. Such a thin body would require trade-offs. Reports indicate it may use a side-mounted Touch ID sensor instead of Face ID, and include two rear cameras rather than a three-camera system with a telephoto lens.
Apple may also use the A20 Pro chip, built on a 2nm manufacturing process. Smaller chip processes can improve performance per watt, though real-world battery life depends on display brightness, modem efficiency, heat management, software, and user habits. Reports also point to 12GB RAM, a possible C2 modem, and a battery capacity between 5,400mAh and 5,800mAh.
The expected price is another important factor. Reports place the foldable iPhone at $2,000 or more. That would position it as a high-cost device in a market where foldable phones remain a small part of global smartphone sales. For many users, the value will depend on software support, durability, repair costs, and whether the larger screen changes daily use in a meaningful way.
The iPhone 18 Pro and iPhone 18 Pro Max are expected to keep a design close to the previous Pro models. The reported changes focus on internal components, battery capacity, display efficiency, and cameras. A variable-aperture main camera is among the reported additions. This could allow the lens to adjust how much light enters, giving more control in bright and low-light scenes.
Reports also suggest an LTPO+ display, a more power-efficient display technology, and a larger battery in the iPhone 18 Pro Max. Together, these changes could affect battery performance more than any visible redesign. Camera and battery improvements have become central to annual smartphone updates because most users now keep phones longer than before.
Apple Watch Series 12 and Apple Watch Ultra 4 may receive updated processors and expanded health-related data collection. One reported feature involves continuous heart-rate data that could support wellness information in Apple’s Health app. Such tools can help users notice patterns, but they do not replace medical diagnosis or professional care.
AirPods 5 may arrive with an H3 chip, lower audio latency, and separate versions with and without active noise cancellation. Apple may also announce release dates for iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, tvOS 27, and visionOS 27.
The reported product schedule also points to a change in Apple’s iPhone release pattern. The standard iPhone 18 may not arrive with the Pro models in September. Reports suggest it could launch in spring 2027 alongside an iPhone 18e and a second-generation iPhone Air. If accurate, this would split Apple’s iPhone releases across the year.
For consumers, the September event matters less as a list of devices and more as a signal of Apple’s direction. Foldable hardware, more specialized chip design, longer software support, health data, and a divided release calendar may shape how the company approaches its next phase. The event itself will determine which of these reports become products and which remain speculation.
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