In partnership with

Tesla's October 15 Roadster reveal paired an electric sports car with cold-gas thrusters and a fan-based suction system. The stage demonstration showed short airborne maneuvers, not sustained flight or verified road operation. Reuters reported that the vehicle turned in the air and used thrusters to land. It also drove inverted along a ramp using suction. Tesla lists the fan and ground-sealing system as an optional configuration, and its published figures describe an augmented trim. These details matter because a visual demonstration and production capability are different evidence.

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

  • A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

  • Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

  • Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

The physical design combines wheel-based propulsion with devices Tesla says can alter how the car interacts with air. On its product page, Tesla says the fan system removes air from beneath the vehicle to create downforce. Downforce presses tires toward the surface, potentially supporting grip during cornering. The company says rear-mounted cold-gas thrusters contribute to acceleration. Those are manufacturer claims. The available product page does not provide full test conditions, vehicle mass, thrust output, tank capacity, or repeatability data. The reviewed sources contained no independently measured performance results.

The event showed the car leaving the ramp, rotating, and returning to the stage. That demonstrates a working prototype could perform a short, controlled maneuver at that venue. It does not show how long the vehicle can remain airborne, how it behaves in wind, or whether the system works beyond the controlled setup. The reviewed reports and product page do not provide a full specification sheet. The distinction matters because a brief lift and a road vehicle capable of reliable flight are different engineering claims.

Tesla says consumer production is planned for 2028. The company has not published a final delivery schedule or full safety package. The previous second-generation Roadster was first shown in 2017, with a delivery target then set for 2020. Production estimates and product demonstrations therefore have a documented history of changing. That history does not prove the new target will slip. It does mean the target should remain attributed to Tesla until production evidence exists.

Stop typing AI prompts. Start talking.

You think 4x faster than you type. So why are you typing prompts? Wispr Flow turns your voice into ready-to-paste text inside any AI tool. Speak naturally, tangents and all, and Flow cleans it up. Available on Mac, Windows, iPhone, and Android.

The integration questions are substantial even before road approval. A fan that draws air from beneath a car must work alongside ground clearance, tire movement, water, dust, debris, and road surfaces. These are engineering considerations, not confirmed failures in this prototype. Thrusters also need a supply of gas and safe control of direction and force. Tesla's public page and event reports do not disclose enough detail to calculate capacity or use duration. No public independent tests settle those questions yet.

Road legality is another separate gate. A law professor and former federal transportation adviser told the Associated Press that regulatory hurdles could delay any road-flight attempt. A controlled event at a private test facility does not establish approval for ordinary roads in every jurisdiction. The company has not released a certification plan covering the vehicle's unusual systems.

This reveal is useful as a technology case, not as proof that flying cars are close. It puts a familiar electric-car platform beside systems more often associated with aerospace and high-performance aerodynamics. The evidence currently supports a demonstrated prototype, company-reported performance claims, and a planned production year. It does not establish production readiness, consumer delivery, or general road approval. This regular briefing is one engineering checkpoint, not a complete specification. Later tests and disclosures will determine what the display could not answer.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.